Prof.Dr. Marko Rillo has worked as an executive and a team leader in startups and reorganizing existing businesses. Author of two books. His PhD dissertation from the University of St.Gallen and subsequent research at the Estonian Business School has focused on innovation and business models. He is founder of SeriousPlayPro.com (2009), global community of LEGO SERIOUS PLAY facilitators, trained at LEGO about the use of LEGO bricks in individual identity creation, corporate strategy development, complex problem solving and uniform team building.